An Influencer is someone that has amassed a lot of followers that take their actions or words as advice to follow.
Influencers were mostly known from Instagram, but nowadays they do their thing on all social channels. And guess what? They have discovered Crypto as well.
Some of them surely mean well, but many others are just promoting their own ‘bags’. They might even be taking part in a pump ‘n dump scheme, so beware.
Of course, all influencers will say that whatever they promote is “no financial advice”, but that’s only to cover themselves legally.
Check out this video our TikTok team made about a TikTok influencer that shared tokens to his followers. Guess what, a protocol can just pay to be listed, no further research is done.