ease DeFi logo and brand identity guidelines

With the new name comes a new logo and identity as well. Below are the logos and colours that can be used for partner announcements, news articles, blogs etc.

The ease logo

• Gradient from Sunset Dark (top left) to Sunset Orange (bottom right)
• Both the symbol as well as the “ease” text are used together.

Below are the symbol as well as Symbol+text in Blue/White:

If you need any .eps or .ai files for print or other high-quality purposes, or have any other questions about the branding and logo usage, let us know.

Colours

The most important colours and tones are:

• Sunset Dark (Raspberry): #D6254B – RGB 214-38-74
• Sunset Deep Orange (Carrot): #F4772D – RGB 244-119-47
• Sunset Light Orange (Apricot): #F79433 – RGB 255-149-45
• Dark Blue (Night Sky): #191646 – RGB 4-6-76
• Dark Blue (Navy): #242565 – RGB 3-13-108

In addition, plain white (#FFFFFF, RGB 255,255,255) is often used.

Fonts & text

We use an adapted version of Poppins for the logo text and site titles, headers etc., font weight 300 Light.

A similar font called Muli is used for the site.