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ease DeFi logo and brand identity guidelines

With the new name comes a new logo and identity as well. Below are the logos and colours that can be used for partner announcements, news articles, blogs etc.

The ease logo

  • Gradient from Sunset Dark (top left) to Sunset Orange (bottom right)
  • Both the symbol as well as the “ease” text are used together.

Below are the symbol as well as Symbol+text in Blue/White:

ease symbol
ease symbol
ease symbol white text logo square
ease symbol white text logo square
ease symbol white text logo horizontal
ease symbol white text logo horizontal
ease symbol blue text logo horizontal
ease symbol blue text logo horizontal
ease symbol blue text logo square
ease symbol blue text logo square

If you need any .eps or .ai files for print or other high-quality purposes, or have any other questions about the branding and logo usage, let us know.

Colours

ease DeFi colour guidelines
ease DeFi colour guidelines

The most important colours and tones are:

  • Sunset Dark (Raspberry): #D6254B – RGB 214-38-74
  • Sunset Deep Orange (Carrot): #F4772D – RGB 244-119-47
  • Sunset Light Orange (Apricot): #F79433 – RGB 255-149-45
  • Dark Blue (Night Sky): #191646 – RGB 4-6-76
  • Dark Blue (Navy): #242565 – RGB 3-13-108

In addition, plain white (#FFFFFF, RGB 255,255,255) is often used.

Fonts & text

We use an adapted version of Poppins for the logo text and site titles, headers etc., font weight 300 Light.

A similar font called Muli is used for the site.

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